Example: How to Track "Conversion Intent" to Remarket to People Who Scrolled 75%, or Spent 45 secs on Specific Page
"The value we get from Popcorn Metrics showed up right away."
Managing Director, Crockford Carlisle Marketing Agency http://crockfordcarlisle.com.au
"My developers are happy, we're more efficient as a team."
Marketing Analyst, http://invokelabs.com
John Scrolls at least 80% of your page, consuming your content, while Mary Scrolls just 10% and leaves.
Who is more likely to convert?
Learn MoreJohns Spends 12 minutes deeply reading your article, while Mary leaves after just 17 seconds (but leaves the tab open).
Who's more ready for your offer?
Learn MoreWith HOT RLSA Remarketing Lists you can bid more aggressvely for searches by previous visitors more likely to convert.
Is Cold or Hot Traffic easier to convert?
Learn MoreCreate Remarketing Lists using Visitor Intent. More powerful than standard Page View Remarketing tag.
Link your Google Analytics account. Use visitor actions from earlier visits as signs of Conversion Intent.
Create your Remarketing Lists inside Google Analytics. Then import to Google Ads.
Powerful Rules inside Analytics let you define sophisticated conditions for building your lists.
Page Views do not indicate the level of intent to convert. But when you can add a person to a List when they spend a minimum time, or click Add to Cart or Save to WishList you have richer information to create smarter Google Ads campaigns.
"We love you guys! :-)"
Co-Founder & CEO - Marketing, Design, Social, https://www.quuu.co/