Effective as of April 30 2018

This GDPR Data Processing Addendum (“DPA”) forms part of the Terms of Use available at or such other location as the Terms of Use may be posted from time to time (as applicable, the “Agreement”), entered into by and between Customer and Popcorn Metrics, Inc. (“Popcorn Metrics”), pursuant to which the Customer has accessed Popcorn Metrics’s Application Services as defined in the applicable Agreement. The purpose of this DPA is to reflect the parties’ agreement with regard to the processing of personal data in accordance with the requirements of Data Protection Legislation as defined below.

If Customer entity entering into this DPA has executed an order form or statement of work with Popcorn Metrics pursuant to the Agreement (an “Ordering Document”), but is not itself a party to the Agreement, this DPA is an addendum to that Ordering Document and applicable renewal Ordering Documents. If Customer entity entering into this DPA is neither a party to an Ordering Document nor the Agreement, this DPA is not valid and is not legally binding. Such entity should request that Customer entity that is a party to the Agreement executes this DPA.

This DPA shall not replace or supersede any agreement or addendum relating to processing of personal data negotiated by the Customer and referenced in the Agreement, and any such individually negotiated agreement or addendum shall apply instead of this DPA.

In the course of providing the Application Services to the Customer pursuant to the Agreement, Popcorn Metrics may process personal data on behalf of the Customer. Popcorn Metrics agrees to comply with the following provisions with respect to any personal data submitted by or for the Customer to the Application Services or collected and processed by or for the Customer through the Application Services. Any capitalized but undefined terms herein shall have the meaning set forth in the Agreement.

Data Processing Terms

In this DPA, “Data Protection Legislation” means European Directives 95/46/EC and 2002/58/EC (as amended by Directive 2009/136/EC) and any legislation and/or regulation implementing or made pursuant to them, or which amends, replaces, re-enacts or consolidates any of them (including the General Data Protection Regulation (Regulation (EU) 2016/279)), and all other applicable laws relating to processing of personal data and privacy that may exist in any relevant jurisdiction.

“data controller”, “data processor”, “data subject”, “personal data”, “processing”, and “appropriate technical and organisational measures” shall be interpreted in accordance with applicable Data Protection Legislation;

The parties agree that the Customer is the data controller and that Popcorn Metrics is its data processor in relation to personal data that is processed in the course of providing the Application Services. the Customer shall comply at all times with Data Protection Legislation in respect of all personal data it provided to Popcorn Metrics pursuant to the Agreement.

The subject-matter of the data processing covered by this DPA is the Application Services ordered by the Customer either through Popcorn Metrics’s website or through an Ordering Document and provided by Popcorn Metrics to the Customer via, or as additionally described in the Agreement or the DPA. The processing will be carried out until the term of the Customer’s ordering of the Application Services ceases. Further details of the data processing are set out in Annex 1 hereto.

In respect of personal data processed in the course of providing the Application Services, Popcorn Metrics:

shall process the personal data only in accordance with the documented instructions from the Customer (as set out in this DPA or the Agreement or as otherwise notified by the Customer to Popcorn Metrics (from time to time) If Popcorn Metrics is required to process the personal data for any other purpose provided by applicable law to which it is subject, Popcorn Metrics will inform the Customer of such requirement prior to the processing unless that law prohibits this on important grounds of public interest;

shall notify the Customer without undue delay if, in Popcorn Metrics’s opinion, an instruction for the processing of personal data given by the Customer infringes applicable Data Protection Legislation;

shall implement and maintain appropriate technical and organisational measures designed to protect the personal data against unauthorised or unlawful processing and against accidental loss, destruction, damage, theft, alteration or disclosure. These measures shall be appropriate to the harm which might result from any unauthorised or unlawful processing, accidental loss, destruction, damage or theft of the personal data and having regard to the nature of the personal data which is to be protected;

may hire other companies to provide limited services on its behalf, provided that Popcorn Metrics complies with the provisions of this Clause. Any such subcontractors will be permitted to process personal data only to deliver the services Popcorn Metrics has retained them to provide, and they shall be prohibited from using personal data for any other purpose. Popcorn Metrics remains responsible for its subcontractors’ compliance with the obligations of this DPA. Any subcontractors to whom Popcorn Metrics transfers personal data will have entered into written agreements with Popcorn Metrics requiring that the subcontractor abide by terms substantially similar to this DPA. A list of subcontractors is available to Customer here. If the Customer requires prior notification of any updates to the list of subprocessors, the Customer can request such notification in writing by emailing Popcorn Metrics will update the list within thirty (30) days of any such notification if the Customer does not legitimately object within that timeframe. Legitimate objections must contain reasonable and documented grounds relating to a subcontractor’s non-compliance with applicable Data Protection Legislation. If, in Popcorn Metrics’s reasonable opinion, such objections are legitimate, Customer may, by providing written notice to Popcorn Metrics, terminate the Agreement.

shall ensure that all Popcorn Metrics personnel required to access the personal data are informed of the confidential nature of the personal data and comply with the obligations sets out in this Clause;

at Customer’s request and cost (and insofar as is possible), shall assist Customer by implementing appropriate and reasonable technical and organisational measures to assist with Customer’s obligation to respond to requests from data subjects under Data Protection Legislation (including requests for information relating to the processing, and requests relating to access, rectification, erasure or portability of the personal data) provided that Popcorn Metrics reserves the right to reimbursement from the Customer for the reasonable cost of any time, expenditures or fees incurred in connection with such assistance;

when the General Data Protection Regulation (Regulation (EU) 2016/279) comes into effect, shall take reasonable steps at Customer’s request and cost to assist the Customer in meeting the Customer’s obligations under Article 32 to 36 of that regulation taking into account the nature of the processing under this DPA, provided that Popcorn Metrics reserves the right to reimbursement from the Customer for the reasonable cost of any time, expenditures or fees incurred in connection with such assistance;

at the end of the applicable term of the Application Services, upon the Customer’s request, shall securely destroy or return such personal data to the Customer;

shall allow the Customer and its respective auditors or authorized agents to conduct audits or inspections during the term of the Agreement, which shall include providing reasonable access to the premises, resources and personnel used by Popcorn Metrics in connection with the provision of the Application Services, and provide all reasonable assistance in order to assist the Customer in exercising its audit rights under this Clause. The purposes of an audit pursuant to this Clause include to verify that Popcorn Metrics is processing personal data in accordance with its obligations under the DPA and applicable Data Protection Legislation. Notwithstanding the foregoing, such audit shall consist solely of: (i) the provision by Popcorn Metrics of written information (including, without limitation, questionnaires and information about security policies) that may include information relating to subcontractors; and (ii) interviews with Popcorn Metrics’s IT personnel. Such audit may be carried out by the Customer or an inspection body composed of independent members and in possession of the required professional qualifications bound by a duty of confidentiality. For the avoidance of doubt no access to any part of Popcorn Metrics’s IT system, data hosting sites or centers, or infrastructure will be permitted;

If Popcorn Metrics becomes aware of any accidental, unauthorised or unlawful destruction, loss, alteration, or disclosure of, or access to the personal data that is processed by Popcorn Metrics in the course of providing the Application Services (an “Incident”) under the Agreement it shall without undue delay notify the Customer and provide the Customer (as soon as possible) with a description of the Incident as well as periodic updates to information about the Incident, including its impact on the Customer Content. Popcorn Metrics shall additionally take action to investigate the Incident and reasonably prevent or mitigate the effects of the Incident;

Popcorn Metrics shall provide information requested by the Customer to demonstrate compliance with the obligations set out in this DPA.

Annex 1

Details of the Data Processing

Popcorn Metrics shall process information to provide the Application Services pursuant to the Agreement. Popcorn Metrics shall process information sent by the Customer’s end users identified through the Customer’s implementation of the Application Services. As an example, in a standard programmatic implementation, to utilize the Application Services, the Customer may allow the following information to be sent by default as “default properties:”

Types of Personal Data




Time zone


Browser Version


Current URL

Initial Referrer

Initial Referring Domain

Operating System

Popcorn Metrics Library


Referring Domain

Screen Height

Screen Width

Search Engine

Search Keyword

UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)

Last Seen (the last time a property was set or updated)

Processing Activities

The provision of Application Services by Popcorn Metrics to the Customer.

If you have any questions or concerns at all about our Privacy Policy, please feel free to email us at or write to the address below.
Attention: Privacy Officer
Popcorn Metrics Limited
4-5 Bonhill St,
United Kingdom

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Popcorn Metrics Ltd, 4-5 Bonhill St, London EC2A 4BX
Registered in England, UK. No. 9132531
+44 (0)208 1238009

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